SEO Strategy Digital Growth Content Optimisation 2024

CAMBIO SEO Growth Strategy — House of Social Change

Client
Cambio Consultancy UK
Role
SEO Strategist & Digital Marketing Executive
Result
646% New User Growth
SEO Score
85 → 100 / 100
01 — Overview

The Brief

CAMBIO is a consultancy focused on social entrepreneurship and sustainable leadership — operating as a House of Social Change. When I joined, the site had significant SEO issues holding back its organic visibility and digital reach.

I was brought in as Digital Marketing Executive to audit, fix, and grow the site's search performance — from a cluttered 26-page architecture down to a clean, crawlable 8-page structure, with measurable results in organic traffic and worldwide visibility.

Industry
Social Entrepreneurship · Sustainable Leadership
Platform
WordPress + Yoast SEO
Duration
Ongoing — 2024
Tools Used
Google Search Console · GA4 · Yoast · PageSpeed Insights · ChatGPT
02 — Problems Identified

What was
broken.

01
Missing Keywords
02
No Meta Descriptions or Titles
03
Cluttered Architecture
26 pages — 5 extras
04
Unoptimized Images
05
Domain Redirects
/2020 redirect loops
06
Poor Content Alignment
03 — Solutions

What I did.

✓
Decluttered Site Architecture
Reduced the site from 26 pages down to 8 focused pages — improving navigation, page load times, and SEO crawl efficiency. Each remaining page was given a clear purpose, strong CTAs, and improved readability.
✓
Meta Descriptions & Title Tags
Wrote and implemented keyword-rich meta titles and descriptions for every page using Yoast SEO, ensuring proper SERP representation and click-through optimisation for all major search engines.
✓
Google Crawlers Optimisation
Fixed domain redirect issues (/2020), optimised robots.txt, and ensured all key pages were fully indexable by Google and Bing. Crawlability confirmed via Google Search Console.
✓
Keyword Research & Mapping
Built a comprehensive keyword research spreadsheet (stored on SharePoint) using a custom ChatGPT prompt — covering 20+ high-impact UK keywords per blog with theme, intent, volume, and CPC data. Mapped keywords to Yoast focus keyphrase fields.
✓
Image Optimisation
Compressed and re-formatted all images across the site, added descriptive alt tags, and implemented lazy loading to improve page performance scores.
✓
Content Alignment & Blog SEO
Restructured blog content around focus keyphrases. Ensured keyphrase density, subheadings, internal links, and content length aligned with Yoast green-light requirements across all published posts.
04 — Technical Performance

PageSpeed
scores.

Before
37
Performance
87
Accessibility
92
Best Practices
85
SEO
After
91
Performance
94
Accessibility
100
Best Practices
100
SEO

Source: pagespeed.web.dev/analysis/https-cambioconsultancy-uk

Before
26
Pages
→
After
8
Pages

Decluttering the site architecture resulted in faster load times, higher conversion rates from clear CTAs, improved mobile optimisation, and lower maintenance overhead — while strengthening brand focus.

05 — Results

Numbers that
speak.

New User Growth
646%
↑646.1% growth in new users since joining. Gradual, sustained growth post-optimisation.
Active Users (90 days)
2.2K
↑624.2% in active users. 2.5K new users in the reporting period.
Event Count
11K
↑523.6% increase in total events — reflecting deeper on-site engagement.
06 — Global Reach

Worldwide
visibility.

Top Countries by Active Users
China
724
United Kingdom
389
United States
284
Singapore
171
Ireland
102
Netherlands
97
Germany
50
7+
Countries Reached
SEO improvements drove organic visibility far beyond the UK market.
"

"Raghav was an absolute pleasure to work with. He brought a great mix of professionalism and a laid-back, easygoing style that made collaboration genuinely enjoyable. Grounded, thoughtful, and quietly confident."

Julius Ibrahim — International Marketing Director, CAMBIO